Top 6 Things You Need to Know Before Ordering Print

Ordering printed materials might seem straightforward, but a few key decisions can make a big difference in how your final piece looks, feels, and performs. At Brand Impact, we help customers navigate these choices every day. Whether you’re ordering marketing materials, business essentials, or a full campaign, here are the six most important things to know before placing your print order.

1. Quantity Matters More Than You Think

One of the first things to consider is how many pieces you actually need. Quantity doesn’t just affect cost—it can determine the best printing method for your project.

Smaller quantities are often better suited for digital printing, while larger runs may benefit from offset printing. Ordering too few or too many can impact your budget, so it’s worth thinking ahead about how and where the materials will be used.

If you’re unsure, our team at Brand Impact can help you choose the most efficient option through our Printing Services.

2. Timing Can Affect Your Options

Turnaround time plays a big role in printing decisions. If you need something quickly, certain methods and finishes may be more practical than others.

Last-minute orders can limit paper choices or finishing options, so planning ahead gives you more flexibility. If your project is tied to an event, mailing date, or campaign launch, be sure to factor that into your timeline.

3. Digital vs. Offset Printing Isn’t One-Size-Fits-All

Many customers ask whether digital or offset printing is better. The truth is—it depends.

Digital printing is ideal for shorter runs, quick turnarounds, and projects that change often. Offset printing is typically better for large quantities and projects that require consistent color across thousands of pieces. See more here: https://brandimpactgr.com/printing-services/

Knowing how your piece will be used helps determine which method delivers the best value.

4. File Setup Can Make or Break a Print Job

Print-ready files are essential for getting the results you expect. Incorrect sizing, low-resolution images, or missing bleed can all cause delays or unexpected results.

If you’re not sure your files are ready for print, that’s okay. At Brand Impact, we review files and help catch issues before they become problems—saving time and frustration.

5. Printing and Mailing Should Be Planned Together

If your project involves mailing, it’s important to plan printing and mailing at the same time—not as separate steps.

Mailing requirements can affect size, layout, paper choice, and even folding. Coordinating everything upfront helps avoid reprints and delays, especially for direct mail campaigns. See our mailing page: https://brandimpactgr.com/mailing-services/

Our team offers full support through our Mailing Services to make the process seamless from print to mailbox.

6. A Good Print Partner Makes the Process Easier

You don’t need to have all the answers before ordering print—that’s what your print partner is for.

A knowledgeable print shop will help guide decisions, explain options clearly, and make sure your project is produced correctly the first time. At Brand Impact, our goal is to make printing simple, efficient, and stress-free for our customers.